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How Building Your Personal Brand Can Help Benefit Your Career

Does developing your personal brand, benefit your career?    

In today’s professional world, this question can be a Catch 22. On one hand, developing a personal brand can add to your employment attractiveness. It shows that you possess a unique quality and ability to market yourself. And, it also adds experience in brand management to your resume. The issue that this may present is what your specific brand is and who your audience is.

For instance, I cannot conduct a successful career in politics and be the face of a media gossip site. That would reflect poorly. Whereas, if I were pursuing a marketing career and had great success as a YouTube beauty guru, that would be appealing to several companies simply because I have experience in advertising for and collaborating with numerous brands.

How can I begin growing my personal brand and when?    

Addressing the latter first, many have begun booming careers via blogging and YouTube as early as high school.  While, others have waited until they entered the career world. So, timing is dependent upon you. As mentioned, growing a personal brand can be done in various ways. You can host a blog site or guest write for one. You can start a YouTube channel or even begin an interactive social media page. Many companies even offer individuals with high social media followings opportunities for brand ambassadorships. So, the sky is the limit in terms of developing your brand.

What is the key to achieving this brand development and boosting brand awareness?    

Ultimately, the key is consistency and paying attention to content. You want to convey a specific message that will not reflect negatively on you to employers and attract engagement. Thus, your personal brand will gain exposure.

As Jay-Z once said, “I’m not a businessman. I’m a business, man!” So, remember to always conduct yourself as one.

What are some tips that have worked for you, in building your personal brand? Let’s chat below.


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